Medicine racks

Medicine racks

Advertising stands are incredibly versatile pieces of equipment found in a wide variety of establishments. We are not referring solely to grocery shops, where we are captivated by colourful drinks and tasty snacks, or beauty salons and chemists that dazzle us with the sheer number of cosmetics on offer. Medicine display stands work just as well in pharmacies, where they are used to showcase selected groups of medicines, supplements and other products associated with preventive healthcare.

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Pharmacy display units available from SIP Krosno

A medicine display stand — just like any other shelf on which products are displayed — is an excellent promotional tool. It allows you to showcase items you wish to draw shoppers’ attention to in a visually appealing way and significantly helps to strengthen a brand’s position in the market. Eye-catching graphics featuring the name of the manufacturer of painkillers or vitamins on floor stands work perfectly in tandem with TV or online adverts and ensure that customers won’t walk past a stand that draws them in with familiar colours or a catchy slogan. Products carefully displayed on medicine stands also make it much easier for undecided patients.

All these elements — important from a marketing perspective — can be included on the display stand of your choice! Together, we will develop a pharmacy display stand design that perfectly meets your needs and helps you increase sales.

Questions and answers

How can you be sure that the design of the medicine rack will meet your expectations?

To ensure the best possible results that meet your expectations, we carry out both our own projects (developed in consultation with the client and in line with technical and aesthetic requirements) and our clients’ visions. We are therefore able to tailor the design perfectly to your expectations.

What products can be displayed on counter stands?

Counter displays are so versatile that it is impossible to list all the product categories that can be displayed on them. Most commonly, these stands are used to display:

small electronic items (batteries, chargers, cables, headphones, watches, etc.),
tobacco products and e-cigarette accessories,
stationery (pens, pencils, crayons, etc.),
cosmetics and toiletries (nail varnish, cosmetic sachets, samples and testers),
medicines, supplements, dressing materials,
food products (sweets, savoury snacks, spices, drinks, chewing gum),
alcohol,
promotional materials (leaflets, business cards, loyalty and promotional cards),
and many other products.

Why do counter-top displays in pharmacies effectively boost sales?

The checkout counter is a place that virtually every customer comes into contact with when making a purchase. They often spend several minutes in the vicinity, for example whilst queuing or having their selected items scanned. It is worth noting that the moment just before paying for their purchases is when many people are inclined to make another impulse purchase. This could be triggered by a visually appealing display featuring interesting products, which effectively catches the shopper’s eye and sparks a desire to own or try a particular item.